Brand Strategy & Development

Rooted in Wisdom. Powered by Nature.

Unlike our competitors, we don't pretend our batana oil is a magic elixir for hair growth. Instead, we positioned ourselves as torchbearers of a holistic self-care ritual that's been practiced for centuries. This is more than a natural beauty product — it's a way of life that connects us all to ancestral wisdom and the healing power of nature.

Through paid and organic social, influencer activations and marketing success, Raw Actives won a national retailer account, a commanding presence on Amazon, built trust with thousands of customers and is soon to launch a new product line.