A Little Bit About Me
Q: How do I create powerful campaigns for iconic brands?
A. I use decisive creative strategies led by real consumer insights. (That’s a fancy way of saying, “know why you’re doing what you’re doing, who you’re doing it for, and do it well.”)
Q: What’s my greatest strength?
A. Following my instincts, even when it’s not popular. I’ll always back up my instinctual approach with strategic insights and data. (Funny story. Ask me about this.)
Q: What’s my biggest weakness and my greatest strength?
A. I’m terrible at technology and administrative tasks like booking rooms for meetings. My greatest strength is performing under pressure. When other’s panic, I’m in the zone.
Q: What are three adjectives my colleagues would use to describe me?
A. Strategic. Collaborative. Diplomatic.